By now, you’ve undoubtedly seen or heard something about “Molly,” the controversial new tune from French-born producer Cedric Gervais. For weeks now, stickers and flyers searching for “Molly” have been strategically planted at hotspots in various cities for what is one of the biggest marketing campaigns that we’ve seen for a single. Phrases like “can you help me find her” and “she makes me want to dance” blatantly refer to the drug MDMA, which has been directly associated with dance music (through the media) since before we can remember. Madonna, who made a guest appearance during Avicii’s set at UMF, decided to market herself under the name “MDNA” while music fans criticized her for exploiting the drug reference to help her gain popularity during this booming time for EDM. All controversy aside, “Molly” is massive. Already taking Pete Tong’s Essential New Tune title (and rightfully so), Cedric’s new single is contagious. Everyone loves the 303 synth, and its used tastefully to perfection here. Though the marketing schemes may have left listeners hesitant and skeptical, its clear now that this is one quality production.